October, 31 2000
BPUBS K2B - KNOWLEDGE TO BUSINESS
Knowledge to Business (K2B) is an update
for business owners and professionals.
month you will be e-mailed links for business
that have stood out as submissions to
If you think our K2B update would be an
others, please forward a copy of this
e-mail. I'd also
like to invite you to use these and other
BPubs.com for your own marketing purposes.
them on your Intranet, include them in
or create a custom business links update
clients. Just add the BPubs.com name and
and it's a win-win situation for everybody.
BPubs Category: Business Leadership
TITLE: Communicating With Credibility
DESCRIPTION: Credibility. How do you get
importantly, how do you keep it? Gaining
takes years to achieve, and maintaining
it is a
lifetime goal for any leader.
AUTHOR: Christine W. Zust
BPubs Category: Finance & Accounting
TITLE: What Technology Companies Need to
About Office Leases
DESCRIPTION: - In the euphoria of starting
a business, many high-tech companies treat
space leases as necessary evils instead
of what they
really are: opportunities for growth or
traps for the unwary.
AUTHOR: Jay Hollander
BPubs Category: Knowledge Management
TITLE: Expert systems and KM are a natural
DESCRIPTION: Although many knowledge management
efforts have incorporated artificial intelligence
processes, the potential synergy between
the two fields
has not yet been achieved.
AUTHOR: Judith Lamont
BPubs Category: HR - Compensation
TITLE: Outsourcing and Automating Benefits
DESCRIPTION: For a business with fewer
100 employees, handling benefits in-house
be unrealistic. Should it automate or
Some businesses could do both.
AUTHOR: Angela Garber
BPubs Category: Search Engines
TITLE: Why Search Engine Marketing Works
DESCRIPTION: Marketing separates success
failure for many online ventures. Search
and directories are perennial favorites.
create your own authoritative image with
a bit of
extra attention to search engine promotion.
AUTHOR: Andrew Goodman
BPubs Category: Competitive Intelligence
TITLE: Making Data Actionable
DESCRIPTION: Business intelligence has
from a tool used by only a few analysts
users into a true enterprise application.
three progressive companies are using
BI to gain
strategic and tactical advantages.
AUTHOR: Samuel Greengard
BPubs Category: Business Communication
TITLE: Writing in the Voice of the Internet
DESCRIPTION: What does the Internet sound
I'm not referring to MP3 or other audio
referring to the voice of writing on the
AUTHOR: Susan Solomon
BPubs Category: Trademarks
TITLE: Protecting Your Web Site From Trademark
Calamities: Using Meta Tags Cautiously
DESCRIPTION: Using trademarks irresponsibly
lead to serious legal migraines. One way
can avoid legal snafus is by being careful
use of meta tags. Read to find out how
trademark calamities while still having
AUTHOR: Miriam R. Lafuente
PUBLISHER: The Small Business Journal
BPubs Category: Internet Economy
TITLE: Reports of the Death of the Dot-Com
Have Been Greatly Exaggerated
DESCRIPTION: The frenzy of new startups
IPOs may be over, but that doesn't mean
won't be new dot-coms. They'll just be
AUTHOR: Miguel Helft
PUBLISHER: The Industry Standard
BPubs Category: Supply Chain Management
TITLE: Sourcing Over The Internet
DESCRIPTION: Despite the complexities
global, the process has in many ways become
especially for the company that is interested
sourcing. Finding what you need from overseas
easier than ever - but there are some
AUTHOR: Lara L. Sowinski
PUBLISHER: World Trade Magazine Online
"NO HOMEPAGES. NO INDEXES. NO SURFING...
JUST CONTENT BECAUSE YOUR TIME IS
You may have caught the BPubs homepage
and wondered "what's that all about?"
is crusading for a miniature revolution
in the way
search engines work - it's called "Content
You can read more about why indexing 'only
may become a trend in the way search engines
changing at the BPubs "about this site"
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