Knowledge to Business (K2B) is an update service
for business owners and professionals. Twice a 
month you will be e-mailed links for business articles 
that have stood out as submissions to BPubs.com. 

If you think our K2B update would be an asset to 
others, please forward a copy of this e-mail.  I'd also 
like to invite you to use these and other links on 
BPubs.com for your own marketing purposes. Post 
them on your Intranet, include them in a newsletter, 
or create a custom business links update for your 
clients. Just add the BPubs.com name and URL, 
and it's a win-win situation for everybody. 

Thanks, Steve
smatthews@bpubs.com

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BPubs Category: Business Leadership
URL: http://www.bpubs.com/d/ms/l 
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TITLE: Communicating With Credibility 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2293
DESCRIPTION: Credibility. How do you get it? More 
importantly, how do you keep it? Gaining credibility 
takes years to achieve, and maintaining it is a 
lifetime goal for any leader. 
AUTHOR: Christine W. Zust 
PUBLISHER: Emergingleader.com
 

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BPubs Category: Finance & Accounting - Leases
URL: http://www.bpubs.com/d/fa/l
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TITLE: What Technology Companies Need to Know 
About Office Leases 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2302
DESCRIPTION: - In the euphoria of starting or expanding 
a business, many high-tech companies treat their office 
space leases as necessary evils instead of what they 
really are: opportunities for growth or traps for the unwary. 
AUTHOR: Jay Hollander 
PUBLISHER: GigaLaw.com
 

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BPubs Category: Knowledge Management
URL: http://www.bpubs.com/d/ms/km
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TITLE: Expert systems and KM are a natural team 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2279
DESCRIPTION: Although many knowledge management 
efforts have incorporated artificial intelligence into their 
processes, the potential synergy between the two fields 
has not yet been achieved. 
AUTHOR: Judith Lamont
PUBLISHER: KMWorld.com
 

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BPubs Category: HR - Compensation
URL: http://www.bpubs.com/d/hr/c 
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TITLE: Outsourcing and Automating Benefits 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2249
DESCRIPTION: For a business with fewer than 
100 employees, handling benefits in-house can 
be unrealistic. Should it automate or outsource? 
Some businesses could do both. 
AUTHOR: Angela Garber 
PUBLISHER: SmallOffice.com 
 

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BPubs Category: Search Engines 
URL: http://www.bpubs.com/d/iec/se 
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TITLE: Why Search Engine Marketing Works 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2312
DESCRIPTION: Marketing separates success from 
failure for many online ventures. Search engines 
and directories are perennial favorites. You can 
create your own authoritative image with a bit of 
extra attention to search engine promotion.
AUTHOR: Andrew Goodman 
PUBLISHER: Traffick.com 
 

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BPubs Category: Competitive Intelligence 
URL: http://www.bpubs.com/d/ms/ci 
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TITLE: Making Data Actionable 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2285
DESCRIPTION: Business intelligence has evolved 
from a tool used by only a few analysts and power 
users into a true enterprise application. Here's how 
three progressive companies are using BI to gain 
strategic and tactical advantages. 
AUTHOR: Samuel Greengard 
PUBLISHER: Businessfinancemag.com 
 

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BPubs Category: Business Communication 
URL: http://www.bpubs.com/d/e/bc
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TITLE: Writing in the Voice of the Internet
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2275
DESCRIPTION: What does the Internet sound like? 
I'm not referring to MP3 or other audio players. I'm 
referring to the voice of writing on the Internet.
AUTHOR: Susan Solomon
PUBLISHER: ClickZ.com
 

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BPubs Category: Trademarks
URL: http://www.bpubs.com/d/ip/tm
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TITLE: Protecting Your Web Site From Trademark 
Calamities: Using Meta Tags Cautiously 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2226
DESCRIPTION: Using trademarks irresponsibly can 
lead to serious legal migraines. One way a business 
can avoid legal snafus is by being careful about the 
use of meta tags. Read to find out how to avoid 
trademark calamities while still having effective 
meta tags. 
AUTHOR: Miriam R. Lafuente
PUBLISHER: The Small Business Journal
 

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BPubs Category: Internet Economy 
URL: http://www.bpubs.com/d/iec/ie 
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TITLE: Reports of the Death of the Dot-Com 
Have Been Greatly Exaggerated 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2306
DESCRIPTION: The frenzy of new startups and 
IPOs may be over, but that doesn't mean there 
won't be new dot-coms. They'll just be playing by 
different rules. 
AUTHOR: Miguel Helft 
PUBLISHER: The Industry Standard
 

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BPubs Category: Supply Chain Management 
URL: http://www.bpubs.com/d/ms/scm 
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TITLE: Sourcing Over The Internet 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2307
DESCRIPTION: Despite the complexities of going 
global, the process has in many ways become easier, 
especially for the company that is interested only in 
sourcing. Finding what you need from overseas is 
easier than ever - but there are some caveats.
AUTHOR: Lara L. Sowinski 
PUBLISHER: World Trade Magazine Online 
 
 

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"NO HOMEPAGES. NO INDEXES. NO SURFING... 
JUST CONTENT BECAUSE YOUR TIME IS 
WORTH SOMETHING"

You may have caught the BPubs homepage tagline
and wondered "what's that all about?"  Well... BPubs 
is crusading for a miniature revolution in the way 
search engines work - it's called "Content Indexing". 
You can read more about why indexing 'only content'
may become a trend in the way search engines are 
changing at the BPubs "about this site" page. 

URL: http://www.bpubs.com/info/about.htm
 

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