November 15, 2000
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BPUBS K2B - KNOWLEDGE TO BUSINESS
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EDITOR: Steven Matthews, MLIS

Knowledge to Business (K2B) is an update service
for business owners and professionals. Twice a 
month you will be e-mailed links for business articles 
that have stood out as submissions to BPubs.com
[ URL: http://www.bpubs.com ]. 

EDITORS NOTE:

As some of you know, the big idea behind BPubs 
was to offer a place on the net where service based 
companies could get some publicity for their locally 
developed articles. I had envisioned consulting 
companies, big 5 accounting firms, academics and 
business web publishers all sharing their expertise. 

Well... my quest this week is to ask you or your 
marketing department to submit your article links. If 
you or your company has published a quality article
that would be of interest to business users, get it in!
Some of our more popular publications have 
received 3000+ referrals. AND... if you think your 
article is worthy, send me a note and I'll give it 
serious consideration for the next K2B digest.

Thanks, Steve
smatthews@bpubs.com 
 

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BPubs Category: Capital Finance
URL: http://www.bpubs.com/d/e/cf 
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TITLE: She Knows How to Play the Game 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2457
DESCRIPTION: The startup revolution is as much 
about the democratization of capital as it is about the 
creation of new technologies. So why do women-led 
companies still receive only 4.6% of all venture 
funding?  
AUTHOR: Katharine Mieszkowski      
PUBLISHER: Fast Company
 

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BPubs Category: Start-Ups
URL: http://www.bpubs.com/d/e/su 
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TITLE: Start Me Up  
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2436
DESCRIPTION: Young companies look to part-time 
CFOs to analyze alliances, review contracts, and
--most important--raise capital.  
AUTHOR: George Donnelly        
PUBLISHER: eCFO.com

TITLE: Growing pains - The mistakes fast startups make   
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2422
DESCRIPTION: Forget about growth of profits; or 
even growth of revenue. What most companies (and 
to be fair, their investors) get obsessed about today is 
growth itself...   
AUTHOR: David Lipschultz        
PUBLISHER: Red Herring Magazine
 

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BPubs Category: E-Mail Marketing 
URL: http://www.bpubs.com/d/mrk/em
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TITLE: Build an Email Newsletter to Build Relationships  
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2397
DESCRIPTION: So you think email marketing means 
sending advertisements to a list of email addresses? 
Blech! No wonder you're being left out in the cold. 
The power of email marketing lies in its ability to 
develop relationships. And one of the best ways to 
do this is the email newsletter. 
AUTHOR: Richard Hoy
PUBLISHER: ClickZ
 

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BPubs Category: Finance & Accounting - Taxation
URL: http://www.bpubs.com/d/fa/t
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TITLE: Planning and Administration of Offshore and 
Onshore Trusts  
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2419
DESCRIPTION: - Bermuda has adopted a conservative 
yet flexible approach to enacting legislation regarding 
the regulation and administration of trusts.  
AUTHOR: Monica Jones     
PUBLISHER: ASK.bm
 

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BPubs Category: Outsourcing
URL: http://www.bpubs.com/d/ssb/o
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TITLE: Position of Strength 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2339
DESCRIPTION: When companies retain consultants 
to help implement strategic initiatives, they often fall into 
the trap of giving up too much control and overpaying 
for solutions that don't work. Here's how to get your 
money's worth out of expensive hired muscle. 
AUTHOR: Carol Orsag Madigan     
PUBLISHER: Businessfinancemag.com
 

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BPubs Category: Strategic Planning  
URL: http://www.bpubs.com/d/ms/sp
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TITLE:  Meaningful Mission Statements 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2428
DESCRIPTION: There are several reasons why 
businesses write mission statements. Businesses 
write them so clients will know what type of business 
they are, so employees know what to expect from 
the business, or to direct future decision-making.  
AUTHOR: Jeff Foxx
PUBLISHER: Businessleader.com

TITLE:  Planning in a Complex World 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2336
DESCRIPTION: Defines the concept of "tacit 
complexity" and shows how this combination of 
tacit knowledge and complexity theory can help 
in developing creative strategic planning. 
AUTHOR: W. Scott Sherman
PUBLISHER: Graziadio Business Report
 

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BPubs Category: Viral Marketing 
URL: http://www.bpubs.com/d/mrk/vm
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TITLE: The Power of Viral Marketing   
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2416 
DESCRIPTION: When one person has a good 
online experience, he or she will turn around and 
tell 12 more people; the same goes for a bad 
experience. This is the dynamic behind viral 
marketing. Blake defines five types of viral 
marketing. 
AUTHOR: Blake Rohrbacher
PUBLISHER: ClickZ
 

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BPubs Category: Customer Relationship Management
URL: http://www.bpubs.com/d/ms/crm
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TITLE: Tracking the Elusive User 
URL: http://www.bpubs.com/cgi/jump.cgi?ID=2471
DESCRIPTION: You may know what your 
customers are up to on your site, but ad 
networks know what they're doing all over 
the Net.  
AUTHOR: Joe Ashbrook Nickell
PUBLISHER: The Industry Standard
 
 

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"NO HOMEPAGES. NO INDEXES. NO SURFING... 
JUST CONTENT BECAUSE YOUR TIME IS 
WORTH SOMETHING"

You may have caught the BPubs homepage tagline
and wondered "what's that all about?"  Well... BPubs 
is crusading for a miniature revolution in the way 
search engines work - it's called "Content Indexing". 
You can read more about why indexing 'only content'
may become a trend in the way search engines are 
changing at the BPubs "about this site" page. 

URL: http://www.bpubs.com/info/about.htm 
 

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To add or remove yourself from the BPubs K2B mailing
list, simply go to the bottom of the BPubs homepage
[ http://www.bpubs.com/ ], enter your e-mail address,
select the "Add" or "Remove" radio button, and then
press the "submit" button. It's that easy.

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Copyright 2000, BPubs.com. All Rights Reserved. 
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