Build My Business Offering Free Stuff? - Is there value in offering something free on a business site?
Publisher: Office Support Services     Author: Judy Vorfeld   

Building Social Marketing into Your Program - First-time social marketers often feel overwhelmed by the rigorous market research processes they see in other large-scale programs.
Publisher: Pertinent Information Ltd.     Author: Nedra Kline Weinreich   

Business Community Relations 101: Getting the Most Out of Your Chamber Membership - Joining your local chamber can provide your business with long-term advertising opportunities. Know how to turn your chamber membership into an effective marketing tool for your business.
Publisher: Power HomeBiz Guides     Author: Lance Winslow   

Can Small Office, Home Office (SOHO) Entrepreneurs Compete with Big Corporations on the Web? - Does the Internet really level the playing field? Is it realistic to expect small businesses to compete on the Web with the big players?
Publisher: Web Marketing Today     Author: Dr. Ralph F. Wilson   

Choosing a Public Relations Firm - Turning to an outside PR firm or contractor can be wise for small businesses, even if it costs more overall.
Publisher: BuyerZone.com     Author: Mie-Yun Lee   

Clone Your Best Customers - Two businesses -- a women's clothing boutique and a mail-order operation -- recently consulted me about the same dilemma. Each had achieved satisfying sales through channels that didn't allow for further growth.
Publisher: Yudkin.com     Author: Marcia Yudkin   

Collateral Damage: How Brochures Derail Sales of New Products and Services - Using sales brochures in early meetings with prospective customers creates big problems. Find out why - and what you can do instead.
Publisher: Jill Konrath     Author: Jill Konrath   

Color Primer for Interactive Marketers - Which colors look best on a Web site? How much color should be used? How will the color look on different monitors? Does the color match the site's theme?
Publisher: Digitrends.net     Author: Dan Soine   

Common Marketing Mistakes to Avoid - Marketing is a key ingredient and it is important to be aware to the common mistakes usually made. How many of the following mistakes in marketing have you made?
Publisher: Power HomeBiz Guides     Author: Jacqueline Edwards   

Complaining Customers Are Good for Business - Remember the Coca-Cola marketing disaster a few years ago? Their follow-up research revealed that only one unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.
Publisher: SOHO America     Author: Bob Leduc