Author: Dr. Rachna D. Jain
A Niche Can Make You Rich
- Do you market to just about anybody who might want to buy what you sell? If so, you miss out on a dynamic that multiplies profits when you market only to chiropractors, pet stores, adoptive parents or real-estate office managers.
Author: Marcia Yudkin
An Analysis of A Winning Sales Letter
- Many people say they can spot a good letter when they see it, but the problem is when it comes down to writing one, they simply freeze up. That's why I want to take you behind the scenes of a successful sales letter I wrote and illustrate the thinking that goes into writing a killer letter that generated a healthy 3810% ROI...
Publisher: Surefire Marketing, Inc.
Author: Yanik Silver
Baby Boomers’ New Leaf Means New Business Strategies
- To protect their competitive position in the marketplace, companies need to incorporate future indicators of boomer spending into marketing projections, rather than focus on historical data.
Author: Shari Caudron
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