What Makes It Viral? - The newest buzzword to hit email marketing these days has to be "viral." Everyone wants his or her marketing message to be viral, have a viral aspect, and capitalize on viral marketing. But do people understand what it is that makes their marketing message worthy of being passed along?
Publisher: ClickZ.com     Author: Kathleen Riley   

Word-of-modem - Word-of-mouth marketing is perfect for companies with big ideas and small advertising budgets. It takes on a new meaning on the Internet.
Publisher: Forbes.com     Author: Silvia Sansoni