A Virus Worth Catching - What can you do in tough times to generate business? You don't want to cut down on marketing, just figure out how to lower your costs. One way is with a viral newsletter. Peter tells you exactly how it works.
Publisher: ClickZ.com     Author: Peter Kaufman   

Attract New Users With a Magnetic Site - Looking for a low-cost way to generate more traffic? Make it easy for your current users to bring family, friends and others to your site with a new phenom called magnetic web sites.
Publisher: ClickZ.com     Author: Cliff Allen   

Can Viral Games Work for Business-to-Business Marketing? - Can you use a fun viral game to generate serious business sales leads?
Publisher: MarketingSherpa.com     Author: Anne Holland   

Emanuel Rosen On Viral Marketing - Exclusive interview with "Anatomy of Buzz" author, Emanuel Rosen in which Rosen discusses the nature of viral marketing, and viral marketing strategy.
Publisher: avant|marketer     Author: Ajay Segal   

Essentials of Word of Mouth Marketing - What's the least expensive, yet most credible form of advertising? Yes, it's word of mouth.
Publisher: The Small Business Journal     Author: Marty Foley   

Is Viral Marketing All It's Cracked up to Be? - Viral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic example - it grew by leaps and bounds by doing something simple.
Publisher: ClickZ.com     Author: Sandeep Krishnamurthy   

It's Alive! - Imagine your marketing messages growing on their own. No expensive ad space. No overworked sales team. Just your product and your message . . . spreading. That is viral marketing.
Publisher: Entrepreneur.com     Author: Mark Henricks   

Please Don't Forward This Email - Phillip Harter hit the "forward" button on his email program and became an accidental celebrity.
Publisher: Fast Company     Author: Rekha Balu   

The Joys of Viral Marketing - Have you ever heard from a friend who hadn't contacted you in a long time, only to find out that the reason he was calling was to try to sell you a water filter or some nutritional supplements?
Publisher: PC Magazine     Author: Don Willmott   

The Power of Viral Marketing - When one person has a good online experience, he or she will turn around and tell 12 more people; the same goes for a bad experience. This is the dynamic behind viral marketing. Blake defines five types of viral marketing.
Publisher: ClickZ.com     Author: Blake Rohrbacher