If You Must Try Email Advertising, Read This First - Thinking of launching an email marketing to promote your web site? Ooppss ... not so fast. Here is what you need to know about buying a mailing list, renting opt-in lists, and creating your own mailing list.
Publisher: Power HomeBiz Guides     Author: John Soares   

Increasing Repeat Visits - A look at several techniques to make your email newsletter more effective at generating return traffic to your Web site.
Publisher: Ezine-Tips     Author: Brian Alt   

Is Spam Ordinary Commercial Speech? - As annoying as unsolicited e-mail -- or spam -- can be, it might be protected as "commercial speech" under the First Amendment. Still, the U.S. Supreme Court has ruled that commercial speech is subject to some regulations. This article discusses the role of spam as commercial speech.
Publisher: Gigalaw.com     Author: Stan Morris   

Judith Remondi Explains How B2B Email Marketing Is Different from Direct Mail Marketing - Judith Remondi is that rare bird, a traditional B2B direct marketing expert who also thoroughly understands the challenges of email relationship marketing.
Publisher: MarketingSherpa.com     Author: MarketingSherpa.com   

Launching An Email Component - I would recommend several critical steps that companies need to implement in order to launch a robust email component. Following is a brief overview of each.
Publisher: ClickZ.com     Author: Kim MacPherson   

Lessons in Effective E-mail Design - One of the most common misperceptions about e-mail marketing is that it's easy. Don't make the mistake of alienating or annoying your customers. Get tips on how to write an effective e-mail for your campaign.
Publisher: Digitrends.net     Author: Lance Arthur   

ListBot Nightmare! - List host dumps paid members and destroys their promotional work over two years by forcing move to new service.
Publisher: WebSite101     Author: Mike Banks Valentine   

Managing eMail Lists - From freeware to online applications to software that can run your business thousands of dollars, there are various forms of e-mail management software available. Before purchasing or downloading a program, though, you should know what details to look for and what best suits your company needs.
Publisher: Emarketer.com     Author: Hollis Thomases   

Managing Your Email Lists - A well-populated email database is a highly regarded Internet marketing tool and can be a driving force in having past customers return to your web site. Building and upkeeping such a list can be an overwhelming and tedious process.
Publisher: All-biz.com     Author: Hollis Thomases   

Mission Critical Info on E-mail Lists - Before you rent an e-mail list, do your homework. Here are some tips.
Publisher: Digitrends.net     Author: Seana Mulcahy