Smash Your Web Site - Imagine we smashed your Web site by searching through every page and deleting the brand and any references to it -- and then asked the consumer to visit the site without knowing what its brand was.
Publisher: ClickZ.com     Author: Martin Lindstrom   

Thank You, Mr. Malone - Chris learned early in his career that accountable marketing gets no respect and branding is where it's at, but his perspective is a little different these days.
Publisher: ClickZ.com     Author: Chris Maher   

That Big Brand Sound - Branding activities can be equally horrendous when they are not in tune with each other. And, because communication consistency is essential to creating a brand, a lack of harmony between the different voices that speak for a brand can be lethal to the brand itself.
Publisher: JRC&A     Author: Jacques Chevron   

The Brand Called URL - At the heart of the Web are two important lessons about your career: You are your most important product, and everything about you gets more valuable when you use technology to leverage it.
Publisher: Fast Company     Author: Daniel H. Pink   

The Brand Catch-22 - The Internet isn't for everyone. Some brands are more successful online while others fare better in TV or print. Hence, the brand Catch-22: Going online is dangerous, yet avoiding an online strategy can create criticism as well.
Publisher: ClickZ.com     Author: Martin Lindstrom   

The Brand Police - Building a brand is tough. But protecting a brand name or logo on the Net can seem impossible. A handful of clever tactics can guard your brand against online abuse.
Publisher: Business 2.0     Author: Beth Snyder Bulik   

The Difference in Internet Branding - Unlike other mediums, the Internet’s biggest advantage is that it allows consumers to interact with a brand message.
Publisher: Digitrends.net     Author: Lee Mikles   

The End of Marketing - Regis McKenna–the patriarch of modern marketing–predicts the demise of marketing, the end of branding, and other things to keep you awake at night.
Publisher: Business 2.0     Author: Susan Kuchinskas   

The Evolving Nature of Branding: Consumer and Managerial Considerations - This paper is primarily a review of the brand literature and has two aims. The first is to bring together two separate streams of literature: (1) the literature about brand concepts developed by management and (2) the literature about brand images developed by consumers.
Publisher: AMS Review     Author: M. McEnally   

The Grill of Their Dreams - How do you preserve brand equity when launching a new product? If you're Coleman, you keep it green.
Publisher: Business 2.0     Author: Stephanie Clifford