Full 360-Degree Branding - Strong branding is all about creating a story or, if a story already exists, making it spin off the product and the brand. Fascinating stories quite often create the foundation for the whole brand -- its philosophy, its direction, and its ethos.
Publisher: ClickZ.com     Author: Martin Lindstrom   

Has Your Company Found Its Voice? - Some brands really talk the talk. Sophisticated technology has the power to turn a customer's interaction with an automated call center into a virtual marketing conversation.
Publisher: Fast Company     Author: Paul C. Judge   

Heroic Online Branding - For years marketers have been seeking ways to attach their brands and their marketing messages to the entertainment/ media industry.
Publisher: Digitrends.net     Author: Elaine Morris Palmer   

High-touch Low-budget Marketing - If you don't have a large advertising budget, all you have left is a branded customer experience.
Publisher: Business 2.0     Author: Patricia Seybold   

How Brand Influences Online Buying - People want good prices, and they want to quickly compare prices. They want to compare products, too. And they don't want risk. In short, they want information. And if they can't have that, at the very least they want brands they know and trust.
Publisher: ClickZ.com     Author: Sean Carton   

How Much for That Brand in the Window? - A brand is an intangible asset, so intangible that many branding practitioners do not even agree as to what a brand is. Some see it as a name and a logo. Others will say that those are just the symbols of what the brand stands for and that what the brand stands for really is the brand.
Publisher: JRC&A     Author: Jacques Chevron   

In Search of Big Ideas: Branding - There's no disputing this one. Branding is a big idea. Ad agencies have raked it in creating and building them. Marketers are paid to manage them and reams have been written online about what to do with them in the digital world.
Publisher: Digitrends.net     Author: Martin Lloyd   

Is Bad Press a Good Thing for a Brand? - Most people think that negative publicity is bad. But by carefully considering what marketing researchers have discovered, you might effectively turn a sour situation into a sweet one.
Publisher: MarketingProfs.com     Author: Dan Lazar   

Is Nature a Marketing Guru? - Here are some "au naturel" guidelines to business and marketing.
Publisher: Psychotactics     Author: Sean D'Souza   

Just What is a Brand? - AOL. Yahoo. Amazon. Coca-Cola. They've all got it. A name you not only recognize, but you know who they are and what they do, and it's all because of branding. But ask a question "what is a brand?" and the answers will vary.
Publisher: All-biz.com     Author: Hollis Thomases