Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality - Although brand extensions have become a standard strategy for new product introductions in today’s fiercely competitive marketplace, the extant literature has examined brand extensions as if they occur in a competitive vacuum.
Publisher: AMS Review     Author: Jin K. Han   

Brand Extensions Thrive in Supermarkets - An increasing number of licensors are extending their brands into new product categories. These brand owners are finding that “brand extension licenses” can provide substantial marketing benefits and can generate significant, ongoing royalty revenue. As a result, brand extension licensing continues to grow in food and beverage products.
Publisher: Goldmarks     Author: Kirk Martensen   

Brand Loyalty - Enlightened brands continue to experiment with interactivity. On the Web, we’ve moved from electronic, egocentric brochures to e-commerce overnight. But the exact formula or guidelines to its successful use continue to evade most. It’s really not that complicated.
Publisher: Digitrends.net     Author: Craig R. Evans   

Brand Marketing: Guinness - How do you refresh a 243-year-old brand? By brewing a modern experience that combines the power of history with the allure of contemporary design. Guinness Storehouse, in Dublin, reimagines how a brand can perform for customers, employees, and the community.
Publisher: Fast Company     Author: Scott Kirsner   

Brand New Branding - Forget what you knew about branding. The Web changes everything. Four experts explain how and why.
Publisher: Darwinmag.com     Author: Sari Kalin   

Branding Fiasco -- Better Be Who You Say You Are! - Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
Publisher: McDargh Communications     Author: Eileen McDargh, CSP, CPAE   

Branding Gone Bad - Advertising -- particularly online -- is powerful stuff. It's sort of like firearms and clay targets. Treat high-budget ad spending like you would a loaded gun. It can be great for hitting a target, but make sure you don't have it pointed at your foot.
Publisher: ClickZ.com     Author: Tig Tillinghast   

Branding It Ain't - Branding is not this nebulous concept that somehow explains low click rates. Your brand is what your company, product or service stands for.
Publisher: ClickZ.com     Author: Tom Hespos   

Brewing a Worldly Brand - Heineken Chairman and CEO Karel Vuursteen's Rules for Global Marketing
Publisher: Accenture     Author: Outlook Magazine   

Building A Brand Value Proposition - A Brand Value Proposition is the blueprint by which companies create business and brand strategies.
Publisher: Digitrends.net     Author: David Wong