7 Secrets to Successful Branding - Based on lessons learned from re-positioning IBM, a marketing pro provides insight into what it takes to build a master brand.
Publisher: Digitrends.net     Author: J.G. Sandom   

A Case History: It's All in Building The Brand - Because branding appears elusive, most businesses fail to build a brand. And all the talk about creating a brand can seem somewhat ethereal for many businesses.
Publisher: All-biz.com     Author: John R. Graham   

Brand Defined - Part art, and part science, a brand is intangible, visceral, emotional, personal, cultural and very hard to build.
Publisher: Business 2.0     Author: Noah Hawley   

10 Steps to Building a Brand for your eBusiness! - Building a revenue-producing online brand takes an investment in time, resources and viable partnerships!
Publisher: SitePoint     Author: Lee Traupel   

Americans Continue to Be Loyal to National Brands - t's still about the brand. A recent study finds that nearly half of Americans are "National Brand Loyalists."
Publisher: Marketing Today     Author: Roper Starch   

Are Brands out of Hand? - A new kind of brand proletariat is on the loose, courtesy of Harvey Alpert, the man behind Brand in Your Hand.
Publisher: Fast Company     Author: Jack Hitt   

Are You Building a Business or a Brand? - Here’s a little secret: Focus on the fundamentals of building your business, and you may end up with a well-known brand.
Publisher: Digitrends.net     Author: Michael Rice   

Balance Direct Response Campaigns With Branding - Strategically placed search engine text links may get better results than creative ad placements in the short term, but there's no branding. Adam tells you why you need some creative components in your ad placements.
Publisher: ClickZ.com     Author: Adam Posman   

Bombay Sapphire Tests Online Brand Building - Although BOMBAY SAPPHIRE is famous brand of gin, parent-company Bacardi Global Brands Inc. didn't put up a public Web site for the brand until just six months ago.
Publisher: MarketingSherpa.com     Author: MarketingSherpa.com   

Brand defined - What is a brand? Too often even marketing professionals don't have an answer, and too many have their 'own' answer. Which makes life very confusing! We've trawled through our resources to find some of the best definitions:
Publisher: Team BuildingBrands     Author: Colin Bates