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Management Science : Customer Relationship Management






  • New Spin on the Supply Chain - Manufacturers shift gears to share knowledge with partners.
    Publisher: DestinationCRM.com     Author: Mary Eisenhart   

  • Push Engagement Letters - Before trying to convince a prospective client or even an established one why a basic engagement letter or why one extremely detailed is needed, practitioners have to understand fully the protection they offer.
    Publisher: Electronicaccountant.com     Author: Stuart Kahan   

  • Put Your Money Where Your Mouthpiece Is - Companies spend a lot of money to acquire new customers. Poor service is the fastest way to lose them. Is your company's call center doing everything it can to keep its customers happy?
    Publisher: Darwinmag.com     Author: Alice Dragoon   

  • Putting The Service Back In Customer Service - The future of customer service is here. Technology has made seeking out support faster and easier than ever! But, has your digital age company sacrificed true service in the name of automation?
    Publisher: AWeber Communications     Author: Sean Cohen   

  • Raising Customer Consciousness - Suppose you found out that approximately 1,000 of your 2,000 customers were unprofitable to your company. That was the news given to the CEO of one manufacturer in New Jersey. It was a bitter pill for him to swallow.
    Publisher: Businessfinancemag.com     Author: Tad Leahy   

  • Recognize Personnel's Role in CRM - For successful CRM applications to work and keep customers coming back, businesses need to recognize the key role personnel plays in maintaining that relationship and adjust its operations accordingly.
    Publisher: Digitrends.net     Author: John Berry   

  • Seeing Things from the Customer's Perspective - Customers are not faceless, nameless, money-generating entities. They are human beings. We are all customers. Put yourself in the shoes of your customers to evaluate performance
    Publisher: CHIC Hospitality Consulting Services     Author: Claire Belilos   

  • Self-Service -- With or Without a Smile - As the holiday buying season approaches, e-tailers are looking to expensive e-CRM solutions as the answer to abandoned shopping carts, a costly, overblown solution. It's cheaper and more effective to address your site's usability problems.
    Publisher: ClickZ.com     Author: Emily Avila and Greg Sherwin   

  • Selling CRM to Your CEO - Reluctant senior executives may need some convincing before they’ll take the leap to CRM.
    Publisher: CRM Magazine     Author: Dick Lee   

  • She Reads Customers' Minds - Alissa Kozuh of Nordstrom.com tries to understand what customers are looking for by analyzing the words they type into the site's search engine -- all 45,000 of them.
    Publisher: Fast Company     Author: Ron Lieber   

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