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Management Science : Customer Relationship Management






  • e-Business Intelligence - Thanks to business intelligence, your CRM solution can be more human than a "live" human being.
    Publisher: eCRM Magazine     Author: Brett Anderson   

  • E-CRM: The Good News and the Bad News - The news is mostly good, especially the part about CRM not being a complete disaster.
    Publisher: ClickZ.com     Author: Arthur O'Connor   

  • E-Service: Retaining Your Customers in the Internet Age - Brick-and-mortar retail faces increasing competition, razor-thin margins, and finicky customers. Online retail faces all of these challenges, too, but how can a good web site set itself apart? The answer, or at least one of them, is service.
    Publisher: ClickZ.com     Author: Chris Balfe   

  • Failsafe: 10 Steps to CRM Payback - Focusing on these goals during implementation can save your organization a lot of time and money in the end.
    Publisher: IntelligentEnterprise.com     Author: Jay-Louise Weldon   

  • Fast Talk: The State of the Customer Economy - Adopt customer-relationship management. Be customer-centric. Organize around the customer. The customer is king. By now, these customer mantras should sound familiar. But are they the new hype or the new habit?
    Publisher: Fast Company     Author: Fast Company   

  • Finance Breaks Out - Finance executives who develop effective relationships with external customers can add value by boosting sales, identifying new business opportunities and gathering performance feedback.
    Publisher: Businessfinancemag.com     Author: Eric Krell   

  • Four Ways to Motivate Service Professionals - A Guide to Getting Wow Performance - The only thing harder than delivering excellent customer service consistently is motivating someone else to deliver excellent customer service consistently. Here are four motivation strategies that can help your organization succeed … one professional at a time.
    Publisher: The CEO Refresher     Author: Mary Sandro   

  • How Do I Cost-Justify This Stuff? - Calculating return on investment for your CRM project requires consideration of many factors.
    Publisher: CRM Magazine     Author: Jim Dickie   

  • How.w.w. May I Help You? - It takes much more than a smile to make e-customers happy. Here’s our primer to online customer service excellence.
    Publisher: Digitrends.net     Author: Kevin Hakman   

  • Keep Customers Coming Back - When departments fail to share crucial customer data, they leave a negative impression that can damage long-term sales. Customer relationship management software gives employees who deal directly with customers access to the information they need.
    Publisher: Businessfinancemag.com     Author: Stewart McKie   

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