Business Puts Online Community to Work
- Companies are opening up the feedback channels, and giving those at the edge of the network a voice. What they learn will forever change the way we do business.
Author: Joseph Cothrel
But Wait, You Promised ...
- Every company wants to delight its customers. Don't you spend most of your day delighted?
Publisher: Fast Company Author: Charles Fishman
Calculating the Strategic Value of Customer Satisfaction
- If "the only profit center is the customer," then one should treat the pursuit of customer satisfaction the way any other profit-driven investment is treated -- that is, assess it in terms of its net present value (NPV) and/or return on assets employed (ROA). Fojtik explains how this approach might work.
Publisher: Graziado Business Report Author: Chic Fojtik
Cleared for Takeoff
- Failure to rethink business processes-not technology trouble-grounds most CRM implementations. At Honeywell Aerospace, taking the time to retool business processes is paying off.
Publisher: CIO.com Author: Meredith Levinson
Consumer Marketing in Asia
- Asian marketing is now more sophisticated in targeting consumers in a very diverse market. A summary of some of the latest research.
Publisher: Asia Pacific Management Forum Author: Rod Davies
- Today’s consumers have more money, education and information than previous generations had. Companies that commit time and resources to understanding and meeting customer demands will be positioned to go the distance.
Publisher: Businessfinancemag.com Author: Shari Caudron
Creating Customer Loyalty: The Customer Loyalty Grid
- What makes a loyal customer? One who speaks loudly and with fervor about your organization, telling others how you have made a real and positive difference in their lives? In a word...expectations. But meeting or exceeding customer expectations is not as simple as it first appears...
Publisher: Affinity Consulting Author: Brian Ward
Cultivating the Customer Asset
- Viewing customers as inventory -- from raw material to outdated -- can help a business more effectively and efficiently target those customers that will be real assets.
Publisher: Graziadio Business Report Author: William Bleuel