Getting Honest With The Search Engines - Getting honest with the search engines. Methods used to improve search engine rankings: what works, what doesn't and what will get you in trouble.
Publisher: Search Innovation     Author: Daria Goetsch   

Good Content: The Key To Search Engine Ranking - What drives visitors back to your website and keeps them there? Good content. Content is key to search engine ranking and promotion success.
Publisher: Search Innovation     Author: Daria Goetsch   

Google Hires a Grown-Up - With an eye toward an IPO, the search technology firm snags D.C. insider Sheryl Sandberg to drum up new business.
Publisher: Business 2.0     Author: Adam Lashinsky   

Google's AdWords Select(tm) Groundbreaking Program - Concise article providing overview of how to setup a Google AdWords Select marketing process.
Publisher: Intelective Communications, Inc.     Author: Lee Traupel   

Governing a Global Resource from Los Angeles County - Bret A. Fausett asks, does it makes sense for California courts to govern a global resource like ICANN?
Publisher: WebTechniques.com     Author: Bret A. Fausett   

Home Page Text Should Be Static, Keyword Rich - Also: Pay-per-click is OK, but not as a substitute for SEO
Publisher: Traffick.com     Author: Jill Whalen and Heather Lloyd-Martin   

Home page URLs not the only possible link - If your site is heavily content oriented, the biggest missed opportunity I see from a linking perspective is focusing only on your site’s homepage URL.
Publisher: BtoBOnline.com     Author: Eric Ward   

How Search Engines Rank Web Pages - So how do search engines go about determining relevancy?
Publisher: Search Engine Watch     Author: Danny Sullivan   

How Search Engines Work - The term "search engine" is often used generically to describe both true search engines and directories. They are not the same.
Publisher: Search Engine Watch     Author: Danny Sullivan   

How to Avoid the Most Common Myths and Blunders of Search Engine Optimization - Everyone knows search engine optimization is one of the most effective ways to drive highly qualified sales leads to your Web site. But let's face it, for most marketers from creative backgrounds, mastering optimization is like having to memorize the postal regs manual.
Publisher: B2BMarketingBiz.com     Author: B2BMarketingBiz.com