PRofiting from Publicity: Online Public Relations - One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost online public relations.
Publisher: Philippa Gamse     Author: Philippa Gamse   

Revitalize Your Sluggish Business In 26 Days - You can revitalize your business. In as little as 25 days, you can increase your client base and national business visibility. Spend the next month following the tips below and your business will dramatically improve.
Publisher: Women's News Bureau     Author: Jerrilynn B. Thomas   

Rewriting Direct Marketing Rules for the Web - Be careful when applying traditional direct marketing rules to the Web. Contributing writer Paul Epstein warns that at least one long-standing rule needs to be reconsidered before applying it to interactive marketing campaigns.
Publisher: DM News     Author: Paul Epstein   

Singapore Airlines Tests Viral eCard Campaign - This Case Study is a must-read for all business-to-consumer marketers trying to build an opt-in email database.
Publisher: MarketingSherpa.com     Author: Anne Holland   

Streams of Online Ads - Streaming media is growing rapidly, but still ranks behind email in effectiveness.
Publisher: Business 2.0     Author: eMarketer   

Tempt Information Seekers with Tips - Offer information in a format that evokes curiosity and desire, and you can cash in on a scale much larger than the typical $2.95 price of Good Housekeeping, Redbook or McCall's. Here's how.
Publisher: Yudkin.com     Author: Marcia Yudkin   

The 3 Cs of Interactive Marketing - The end game of interactive marketing should be fostering greater communication, collaboration and context.
Publisher: Digitrends.net     Author: Robert Manning   

The Five Mutable Laws of Web Marketing - What are the foundational principles of Web Marketing? I've come up with five. Only five.
Publisher: Web Marketing Today     Author: Dr. Ralph F. Wilson   

The Flowbee vs. the Salon: Are Long Term SEO Contracts Necessary? - There's nothing wrong with keeping a search engine marketing specialist on retainer, if that's what you really need. But you may not.
Publisher: Traffick.com     Author: Andrew Goodman   

The Importance of Permission - Seth, once a student of mine, has now enlightened me to the presence of two kinds of marketing in the world today.
Publisher: Guerrilla Marketing Online     Author: Jay Conrad Levinson