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Internet and E-Commerce : Marketing

  • Google's Content-Targeted Advertising: The Relevance is Debatable - It's been about a month since Google announced their Content- Targeted advertising program and the initial results are in…or, at least, my initial results are in. And it doesn't look so good.
    Publisher: |PPCA|     Author: John Marshall   

  • Guaranteeing an Increase in Your Site Traffic - Start at the goal. Walk backwards, feet on the ground. Then forward. That is how you guarantee positive results for any quest, including a guaranteed increase in your site traffic and revenues.
    Publisher: Web Developers Journal     Author: David Gikandi   

  • Holistic Link Potential: Beyond the Home Page - Some clients' sites have the potential for hundreds of links, others the potential for fewer. But Eric shows us how almost every site has linkable content beyond the home page.
    Publisher:     Author: Eric Ward   

  • How effective is your company website? - Before you write your first line of HTML code, this article describes important basics in website design and planning. Information includes meta tags, title and description tags as well.
    Publisher:     Author: Cliff Koraska   

  • How to Get Started With a Pre-Post Analysis - The pre-post analysis, while a fundamental type of market research experiment, has countless tricky applications. Luckily, Michael stresses the key points.
    Publisher:     Author: Michael Hochster   

  • How to Publicize Your Web Site - Promoting your site -- and ultimately building traffic-- requires its own set of strategies and tactics. Here are some e-land tips to get you started:
    Publisher:     Author:   

  • Increase Your Follow On Sales - Would you like to increase your sales? Sell more product to more people. If so, the key could be to increase your follow on sales.
    Publisher: Tony L. Callahan     Author: Tony L. Callahan   

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