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Internet and E-Commerce : Marketing

  • Creating Performance Measurements For Your Web Site - This article helps e-commerce site owners understand why they need to monitor their site performance against its business goals to ensure ongoing success.
    Publisher: Metrix Consulting, LLC. Author: Becky Pang

  • Digital Marketing Hits the Mainstream - Marketing executives of five of the biggest offline companies discuss the impact of the Internet on their strategies.
    Publisher: Business 2.0 Author: Beth Snyder Bulik, Jennifer Gilbert

  • Direct Mail for Online Offers? Definitely... - There are numerous dot-com firms using traditional postal lists to direct targeted traffic to their sites, to strengthen branding, and to secure direct sales via their e-commerce-enabled web sites.
    Publisher: Author: Larry Roth

  • eMarketing to the Upper Classes - If you read novels about the British upper classes, you'll notice that whenever scenes are in a kitchen, there's invariably something called an "Aga" there. Agas are to kitchen stoves what Rolls Royces are to automobiles.
    Publisher: Author:

  • Exposing Your Expertise - Learn the steps to the single most effetive web site promotion tactic available.
    Publisher: CyberSpeaker Author: Philippa Gamse

  • Getting Your Three Cents' Worth - Is the three-cent click-through the best marketing concept since the five-cent cup of coffee? Or is the entire Web on its way to sinking into a 24-hour scheme?
    Publisher: Business 2.0 Author: Evan I. Schwartz

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