Creating Performance Measurements For Your Web Site - This article helps e-commerce site owners understand why they need to monitor their site performance against its business goals to ensure ongoing success.
Publisher: Metrix Consulting, LLC.     Author: Becky Pang   

Digital Marketing Hits the Mainstream - Marketing executives of five of the biggest offline companies discuss the impact of the Internet on their strategies.
Publisher: Business 2.0     Author: Beth Snyder Bulik, Jennifer Gilbert   

Direct Mail for Online Offers? Definitely... - There are numerous dot-com firms using traditional postal lists to direct targeted traffic to their sites, to strengthen branding, and to secure direct sales via their e-commerce-enabled web sites.
Publisher: ClickZ.com     Author: Larry Roth   

E-Commerce and Streaming Media: A Marriage That Works - An article explaining how to utilizie streaming media to enhance E-commerce efforts.
Publisher: Streaming Magazine     Author: Ronni Rhodes   

eMarketing to the Upper Classes - If you read novels about the British upper classes, you'll notice that whenever scenes are in a kitchen, there's invariably something called an "Aga" there. Agas are to kitchen stoves what Rolls Royces are to automobiles.
Publisher: MarketingSherpa.com     Author: MarketingSherpa.com   

Exposing Your Expertise - Learn the steps to the single most effetive web site promotion tactic available.
Publisher: CyberSpeaker     Author: Philippa Gamse   

Focused Presentation Internet Marketing - Tips and tricks to optimize develop successful Web sites.
Publisher: MarcommWise.com     Author: Jeff Friedberg   

For Successful Marketing Online, Let the Customer Be Your Guide - When IBM implemented yet another site redesign, it looked at some of the lessons it learned in the past to give customer satisfaction and quality services.
Publisher: Digitrends.net     Author: David Bradley   

Getting Your Three Cents' Worth - Is the three-cent click-through the best marketing concept since the five-cent cup of coffee? Or is the entire Web on its way to sinking into a 24-hour Ponzi.com scheme?
Publisher: Business 2.0     Author: Evan I. Schwartz   

Give Them a Reason to Visit – Leveraging Your Off-line Efforts to Drive (the Right) Visitors to Your Web Site - With millions of Web sites on the Internet, you would think that companies would be very savvy on how to get visitors to their sites. Guess again.
Publisher: Marketing Today     Author: Peter DeLegge