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Internet and E-Commerce : Marketing

  • 16 Ways to Lure Traffic to Your Web Site - To get your Web site visited and appreciated, you need to let people know it exists. If your Web site is lonely for visitors, try these often-overlooked ideas.
    Publisher: Author: Marcia Yudkin

  • A Linking-Campaign Primer - The climate surrounding linking between sites has changed remarkably over the past couple of years. While it's still possible to secure high-quality inbound links to your site at no cost, the very task of overseeing an inbound-link campaign -- finding sites from which to link, and managing them -- is far more complex than it used to be.
    Publisher: Author: Eric Ward

  • ABCs of ROI - You can track the history of online advertising by the alphabetical soup and the buzzwords of the day. ROI means "return on investment". ROI is where the money is.
    Publisher: Author: Dmitri Eroshenko

  • An Old-World Gimmick for the New Media - Perhaps one solution to easing FCMGs into online life might be found in old-world marketing. It's a marketing trick we've all encountered, and many of us have used: the promotional coupon!
    Publisher: Author: Martin Lindstrom

  • Are You e-Ready? - David J. Skyrme suggests you have a rethink about your marketing and customer service. He outlines what is the same and different about internet marketing and outlines the 10Ps of Internet Marketing.
    Publisher: Author: David Skyrme

  • Can You Keep a Secret? - The push for online privacy threatens to kill the dream of super-sophisticated, Net-driven marketing. But There are simple ways that companies can have their data and protect it too.
    Publisher: Fast Company Author: George Anders

  • Content & eMarketing - How to use content to market your products and services online: to generate search engine traffic, to keep visitors happy and to make money.
    Publisher: eMage eMarketing Author: Annelise Larson

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