Scoring Web Wins - Buying advertising on the Web may seem like pouring money into a black hole. And finding the best methods and strategies for measuring success is a challenge. First you need to collect meaningful data that can serve as the basis of an ROI equation.
Publisher: Businessfinancemag.com     Author: Samuel Greengard   

Sell ads on my site? - Itching to sell ads on your Web site? If you really want to, you can.
Publisher: Web Developers Journal     Author: Charlie Morris   

Sick of Banners? Try Immersion - Banner ads-like billboards-will always have their place online. But as advertisers look to new ways of reaching consumers in cyberspace, they may want to consider a more immersive approach.
Publisher: AdsGuide.com     Author: Michael Grebb   

Surprise! Badly Written Banner Ads Yield Bad Results - Banner bashing is hip. But are banner ads a flawed configuration, or is it the messaging that's flawed? Here are some simple yet effective suggestions for creating powerful, effective banners.
Publisher: ClickZ.com     Author: Barry Zeger   

Take Advantage of Testimonial Pages and Advertise Your Site for Free - As you struggle to get your online business visible from the cornucopia of the Web, you cannot afford to be complacent with regard to spreading the word about your web site. Read this article to know how to get hundreds of web sites to link to you absolutely free without a reciprocal link.
Publisher: Power HomeBiz Guides     Author: Holly Janion   

Taking Your Internet Advertising Global - The Internet is a global medium. Here’s a primer on how to build your brand and obtain sales internationally.
Publisher: Digitrends.net     Author: Elise Arthurs   

Targeting Domains, Cutting Through the Clutter - Have you noticed that users from particular domains or ISPs are responding better to your message than the general Web population? Target them specifically. You cut down waste and can better address your audience.
Publisher: ClickZ.com     Author: Tom Hespos   

That Sneaking Impression - Chronicling the wild adventures of a single impression. Learn more about server logs, caching, cache busting, and server chains.
Publisher: ClickZ.com     Author: Tig Tillinghast   

The Age of Impressionist Tracking - New data and tools are emerging to bolster the value of an online impression – and the effectiveness of this medium.
Publisher: Digitrends.net     Author: Kurt Indvik   

The Future of Online Advertising and Ad-Blocking - Software that blocks online advertising is becoming more popular and sophisticated as web surfers become more savvy. But the software also creates a threat to the economic viability of some businesses and may be illegal.
Publisher: Gigalaw.com     Author: Douglas J. Wood