New Ad Units Focus on Branding - Advertising-driven Websites desperately need to lure offline marketers online. They hope alternative ad formats will do that, but demand for click-based conversion data may get in the way.
Publisher: Business 2.0     Author: Jim Welte   

No Pat on the Back in a Buyer's Market? - With declining CPM rates and a large amount of ad space unsold, we are officially in a buyer's market. All the sellers are cringing as they read... and think buyers are in their glory -- right? Think again.
Publisher: ClickZ.com     Author: Seana Mulcahy   

Offsetting Streaming Video Costs - Until more American consumers have broadband Internet access, content sites look to streaming video advertising as a possible way to counter the tremendous costs of presenting Web video.
Publisher: Business 2.0     Author: Jim Welte   

Online Ad Buying Terms Issued - The American Association of Advertising Agencies (AAAA) and the Internet Advertising Bureau (IAB) on Monday jointly unveiled long-anticipated online advertising placement and transactional guidelines.
Publisher: Business 2.0     Author: Jim Welte   

Online Ad Sales -- What Ads Are Really Being Sold Right Now? - Last week the Internet Advertising Bureau announced that January - June 2001 online ad sales were down 7.8% compared to last year. We took a closer look at those numbers (including some numbers the other media don't have yet) … and then we interviewed 18 online media brokers and sales reps to find out what's changed since June 30th.
Publisher: ContentBiz.com     Author: MarketingSherpa.com   

Online Ads Need a Standard Pricing Model - The online ad marketplace will only thrive when both ad sellers and ad buyers feel they can conduct business in a fair and equal environment.
Publisher: Digitrends.net     Author: Lex Sisney   

Online Advertising: Current Perceptions vs. Reality - Online advertising is ineffective if not dead, and the banners are useless. The advertising community has abandoned the Internet. These current perceptions might not be true, but that's what the advertising industry is up against.
Publisher: BizReport.com     Author: Katja Moeller   

Real-time Campaign Optimization & Beyond - In this exclusive, in-depth interview, Hitendra Wadhwa, Founder of real-time campaign optimization firm, Paramark, discusses the strategic importance of optimizing Internet Advertising campaigns in real-time.
Publisher: avant|marketer     Author: avant|marketer   

Rich Media Advertising Tips to Reach the Six Different Types of Web Surfers - New research from Content Generators reveals there are six very different types of Web surfers. Click here to learn more about them, and the rich media ad tactics that will specifically appeal to each group.
Publisher: MarketingSherpa.com     Author: MarketingSherpa.com   

Scenarios: Online ads transformed - Internet advertisers are still looking for the perfect wave.
Publisher: Red Herring Magazine     Author: Peter Schwartz