How to Sell More Internet Advertising - Want to know how to sell more advertising on your Web site or email newsletter? We interviewed three of the top ad sales consultants in the world to bring you this exclusive special report.
Publisher: MarketingSherpa.com     Author: Anne Holland   

How to Succeed in Darn Near Anything - Seeking to do business with someone? Maybe an investor or a sponsor... or an advertiser, content provider, or technology partner? Here's how to make it easy for a prospective partner to do business with you.
Publisher: ClickZ.com     Author: Andy Bourland   

IAB Advertising Effectiveness Study - The IAB Online Advertising Effectiveness Study is the most comprehensive and projectable test of online advertising effectiveness undertaken to date.
Publisher: Internet Advertising Bureau     Author: Internet Advertising Bureau   

Incorporating Ads into Daily Activities - The motivating factor behind personalization--is hit the customer with the message when he/she is ready to receive it--can calendaring achieve this?
Publisher: Digitrends.net     Author: Jorge Fiffe   

Internet Advertising Beyond The Click - Point.Roll Founder & CEO, Jules Gardner lays-out his long-term vision for the future of interactivity-driven Internet Advertising.
Publisher: avant|marketer     Author: avant|marketer   

Is Current Internet Ad Targeting Flawed? - Booz Allen Hamilton Internet Advertising expert Gerry Bollman talks about why many current methods of segmenting users and targeting Internet ads are inherently flawed.
Publisher: avant|marketer     Author: avant|marketer   

Is the Net Helping Magazines Grab More Readers? - It's providing a new platform for building brand identity -- the be-all and end-all of reader loyalty.
Publisher: Business Week Online     Author: Diane Brady   

Jakob Nielsen on Internet Advertising & Usability - Jakob Nielsen, world-renowned usability expert, discusses the importance of Web Usability for Internet Advertising campaigns, in this exclusive interview.
Publisher: avant|marketer     Author: avant|marketer   

Legal Guidelines for Advertising on the Internet - This article describes some of the information businesses should consider as they develop online ads to ensure that they comply with the law.
Publisher: Gigalaw.com     Author: Adapted from the U.S. Federal Trade Commission   

MUYO: The New Beyond the Banner - Advertisers simply aren't taking advantage of online's full potential. That's where MUYO (Make Up Your Own) comes in. Use a little imagination to create ads that stand out amid the clutter.
Publisher: ClickZ.com     Author: Stefanie Nelson