Essential rules for banner buying - Your site can make money on the Internet. You can even make money advertising with banner ads. You just have to know the new rules.
Publisher: B2BOnline.com     Author: Dana Blankenhorn   

Evaluate a Target Web Site - Just because a Web site looks good doesn't necessarily mean it's the right place for your ad.
Publisher: CNET     Author: CNET   

Evaluating sponsorship opportunities - Many advertisers are beginning to test site sponsorships, which are usually much more costly and extensive than a simple banner buy.
Publisher: I-frontier.com     Author: Brad Aronson   

Finally, Some Pleasant Surprises - Are things turning around for the Internet ad business?
Publisher: ClickZ.com     Author: Pamela Parker   

Five Basic Measures of Online Advertising - There are five basic measures in online advertising: visitor, visit, page view, ad view, and click.
Publisher: Webreview.com     Author: Leslie Howard   

Getting the Right Ad Play -- without the Portals - Ad networks like DoubleClick can deliver a wide variety of Web audiences to advertisers, sometimes more cheaply than the leading portals.
Publisher: Business Week Online     Author: Heather Green   

Hardball Ad Buying Made Ever-So-Simple - The big boys of the Web have more supply than demand. Here's how to take advantage.
Publisher: Business 2.0     Author: Brian Caulfield   

Hot Spots! - The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right?
Publisher: Wired.com     Author: Warren Berger   

How Effective Are Your Integrated Advertising Efforts? - What's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you how to get started.
Publisher: ClickZ.com     Author: Chris McTiernan   

How to Avoid False or Misleading Internet Advertising - Advertising on the Internet -- like advertising on TV, radio or in print -- can expose a company to legal liability. The Federal Trade Commission has issued guidelines that advertisers must follow to avoid potential claims for false or misleading advertising online.
Publisher: Gigalaw.com     Author: Douglas J. Wood