And Now, a Word from Our Sponsor - They’re not flashy, they’re not cheap, they’re not a quick hit. But sponsorships give offline companies a lot of online marketing exposure.
Publisher: Business 2.0     Author: Toni Logan   

At CBS MarketWatch, the Glass Is Half Full - With the help of animated beer bottles, interactive charts, and -- oh yeah -- news, a financial website tries to dig itself out.
Publisher: Business 2.0     Author: Karen Hube   

Attack of the Killer Audio Ads - Welcome to the latest method for breaking through the advertising noise -- or, in this case, creating it.
Publisher: Turboads.com     Author: Lawrence Pintak   

Beware the Dot-Com Tollbooth - If you've never heard of "incentivized clicks" or "incentivized traffic," it means a site is advertising in places where users have some sort of incentive to click through on ads.
Publisher: ClickZ.com     Author: Adam Posman   

Blacklist of Internet Advertisers - This is the Blacklist of Internet Advertisers. It is intended to curb inappropriate advertising on usenet newsgroups and via junk e-mail. It works by describing offenders and their offensive behavior, expecting that people who read it will punish the offenders in one way or another.
Publisher: Axel Boldt     Author: Axel Boldt   

Determinants of Click-Through Rates: Some Preliminary Results - The results show that Click-Through rates can be significantly impacted by a combination of simple creative and placement choices.
Publisher: Infoseek.com     Author: Peter Rip   

Disclosure Rules for Online Advertisers - In May, the FTC issued a document called “Dot Com Disclosures” (the “Working Paper”), which provides marketers tools for reducing legal risks.
Publisher: Digitrends.net     Author: Linda A. Goldstein   

Does Behavioral Targeting Work? - While marketers have promised this type of targeting capability and precision, the problem is that behavioral targeting doesn't always mean greater results for the marketer. So why has this kind of targeting failed?
Publisher: ClickZ.com     Author: Tom Kuegler   

Dynamic Logic's Nick Nyhan on Internet Branding - Founder and President of Internet branding measurement firm, Dynamic Logic, Nick Nyhan, discusses the future of the Internet as a brand-building medium.
Publisher: avant|marketer     Author: avant|marketer   

E-metrics: Refer Madness - Web sellers are adopting new performance metrics. The question is: Are they any better than the old performance metrics?
Publisher: CFO.com     Author: Karen J. Bannan