McClanahan Myers Espey LLP - Patent Litigation Contingency Fee Attorneys.
Author: Kirk Martensen
A Cure for Licensing Dyslexia
- For years, licensing has been used as strategy to generate revenue from established trademarks or brands. Indeed, royalty revenue remains the primary motivation for many licensors. That’s too bad, because royalties can represent only a fraction of the marketing value that is created by a thoughtful, carefully executed licensing program.
Foreign-Character Domain Names and New Top-Level Domains Create More Trademark Issues
- Trademark owners are facing two important developments related to domain name registration that could significantly impact online branding and enforcement strategies: (1) the ability to register domain names in non-English characters, and (2) the adoption of new generic top-level domains.
Author: David J. Stewart and Robert L. Lee
Is Your Website Violating Trademark Law?
- Before you sneak that trade name, or that of your competitor, into your web site's meta tags, better check with an attorney!
Author: Laurie Sayevich Horz
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