A Cure for Licensing Dyslexia - For years, licensing has been used as strategy to generate revenue from established trademarks or brands. Indeed, royalty revenue remains the primary motivation for many licensors. That’s too bad, because royalties can represent only a fraction of the marketing value that is created by a thoughtful, carefully executed licensing program.
Publisher: Goldmarks     Author: Kirk Martensen   

Domain Names and Trademark Issues in the European Union - Registering and using domain names in the European Union raises a number of important legal issues relating to trademarks.
Publisher: Gigalaw.com     Author: Karla Lemanski-Valente and Timothy Majka   

Domain Names and Trademarks: At the Intersection - Overview as to how the USPTO looks at domain names when examining trademark requests as well as how they relate to the NSI domain name dispute policy.
Publisher: U.S. Patent and Trademark Office     Author: Jessie N. Marshall   

Domain Names Ruled Subject to Trademark Law - A recent decision by the U.S. Court of Appeals for the Ninth Circuit significantly advances the rapidly developing law of unfair competition at the intersection of trademarks and domain names.
Publisher: Pillsbury Madison & Sutro LLP     Author: Richard L. Kirkpatrick and Lisa M. Cho   

Don't Monkey Around: Conduct A Thorough Trademark Search Before Adopting A New Trademark - Conducting a thorough trademark search reduces risk from a business and litigation standpoint.
Publisher: Banner & Witcoff, Ltd.     Author: Mathew P. Becker and Scott A. Burow   

Foreign-Character Domain Names and New Top-Level Domains Create More Trademark Issues - Trademark owners are facing two important developments related to domain name registration that could significantly impact online branding and enforcement strategies: (1) the ability to register domain names in non-English characters, and (2) the adoption of new generic top-level domains.
Publisher: Gigalaw.com     Author: David J. Stewart and Robert L. Lee   

How to Select a Strong Company Name or Product Name: Tips for Trademark Selection - The first thing I told one of my clothing company clients was, "you are not selling t-shirts, you are selling your name." You may have a terrific product, but you need a catchy name to sell it.
Publisher: Pillsbury Madison & Sutro LLP     Author: Gabrielle A. Holley   

Is Advertising on Search Engines’ ‘Results’ Screens Trademark Infringement? - Internet search engines sell the ‘right’ to have a company’s advertisement emblazoned over the results returned when an Internet surfer searches for the name of the company’s competitors.
Publisher: Fenwick & West LLP     Author: Mitchell Zimmerman   

Is Your Website Violating Trademark Law? - Before you sneak that trade name, or that of your competitor, into your web site's meta tags, better check with an attorney!
Publisher: BusinessKnowHow.com     Author: Laurie Sayevich Horz   

Policing Trademarks on the Internet - The Internet can be an effective tool to add to your existing trademark policing program.
Publisher: Christie, Parker & Hale, LLP     Author: David A. Plumley