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Author: James B. Hudak
Leveraging New Information Channels to Physicians
- Pharmaceutical companies have relied on essentially the same sales model for many years: a sales representative meets with a physician to provide information about the company's drug offerings, in hopes the physician will prescribe the product to patients.
Publisher: Accenture
Author: Melissa Krauth
Medical Office Building Appraisal
- There are numerous and significant differences between medical office buildings and standard office buildings that must be considered, researched, and addressed by appraisers.
Publisher: PricewaterhouseCoopers
Author: Randall Bell
Not so fast, it's regulated
- Some of those dot.com folks think that all they have to do when setting up a health-related Web page is their technological wizardry and a willing doc. But they better understand that health sites are indeed regulated, in a number of ways. Before advising that dot.com, check the warnings in this article.
Publisher: Business Law Today
Author: Laura Keidan Martin
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