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Pharmacia: Making Culture a Strategic Asset
- Openness, transparency and sharing resources do not always occur naturally in a large corporation, particularly one created through a merger. But these and other "positive behaviors" are critical to success, says this executive. Having presided over post-merger transition twice at the same company, he should know.
Publisher: Accenture
Author: Outlook Magazine
Roche's New Scientific Method
- How does a giant pharmaceutical company reckon with genomics technology? By making a fresh start in how it recruits its scientists, manages projects, and uses computers. Here's how the Roche Group is reinventing how it invents.
Publisher: Fast Company
Author: George Anders
Segment-based Marketing - From Dream to Reality
- The authors demonstrate how targeting market segments according to the beliefs of those targeted rather than demographics can improve pharma companies' marketing efficiency ratios. (PDF file)
Publisher: PharmaPortal.com
Author: Christopher B. Kuenne, and Lawrence J. Choi
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