The Digital ADvantage - While the creation and distribution of digital advertising files has long been seen as a key production issue, the process is also proving to be a significant strategic weapon for magazine publishers.
Publisher: Folio     Author: Folio   

The FTC Drafts New Guidelines - Learn the basics of the FTC’s recently published paper discussing how existing consumer protection rules apply to online sales and advertising.
Publisher: Digitrends.net     Author: Linda A. Goldstein   

The Golden Rules For The CPM Model - The truth is that there is nothing wrong with CPM as a payment metric -- the problem is with execution.
Publisher: ClickZ.com     Author: James L. Marciano   

The Importance of Electronic Rights Revisited - The U.S. Supreme Court's ruling that newspaper and magazine publishers are not necessarily entitled to reprint freelancers' articles in online databases and on CD-ROMs is an important decision with tremendous ramifications for the Internet.
Publisher: Gigalaw.com     Author: Michael Landau   

The New Power Of Advertising - Rather than making advertising in the traditional media weaker, the net has made it stronger. That’s why all guerrillas must be aware of the new power of advertising.
Publisher: Guerrilla Marketing Online     Author: Jay Conrad Levinson   

The Outernet Is Coming - Just when the space for billboards seemed to be exhausted, small-screen technology has opened up a whole new vista of marketing terrain. Got a car? You can be pitched at the pump. Hold season tickets to your favorite sports team? Get ready for seatback commercials.
Publisher: Business 2.0     Author: Joanne Helperin   

The Paths to Profit on the Web are Numerous, But Not Always well-marked - With an estimated audience of more than one billion by the end of the decade, the World Wide Web is viewed by many multimedia producers as multimedia mecca--and they may be right.
Publisher: Knowledge Industry Publications     Author: John Rhodes   

Tips for Offline Advertisers Moving Online - Offline advertisers will help the Internet reach its full potential as an advertising medium. Here's some advice for traditional advertisers moving into the online space.
Publisher: Digitrends.net     Author: Lex Sisney   

Wanted: A Trade Hub for Online Media Buyers - The industry could use some help in valuating all the new technology and service offerings that become available.
Publisher: ClickZ.com     Author: Tom Hespos   

What REALLY Affects Response Rates - There is a major dilemma facing online advertising right now because there is no consensus, and no policy dictating the metrics of online advertising.
Publisher: ClickZ.com     Author: Michael Aaron