Author: Joyce A. Schwarz
More Than a Game
- TV advertising is tired. Internet banners have stopped clicking. What's next? Play the "advergame." America's addiction to video games is leading the way to a brand-new advertising platform with astounding click-through rates, play times, and peer-to-peer potential.
Publisher: Fast Company
Author: Anni Layne Rodgers
Roundtable: Managing Your Most Valuable Resource -- Your Staff
- More than other industries, the magazine industry is defined by its people. Six executives share their strategies for attracting, retaining and managing staff in an increasingly competitive environment.
Author: Tony Silber (moderator)
Running Focus Groups in Asia
- A managerial guide to running focus groups, advantages and diadvantages as a data collection method, and cultural differences.
Publisher: Orient Pacific Century
Author: Rod Davies
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