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Industry Publications : Advertising

  • 3.5 Trillion Miles ... and Counting` - They are the world's most powerful promotional currency -- a medium of exchange that people manage almost as carefully as cash. So what does the future hold for frequent-flier miles? Answers to seven high-flying questions.
    Publisher: Fast Company     Author: Ron Lieber   

  • Agency Conflicts of Interest - Positioned between the media and technology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the motives and objectives on both sides. Adam reveals potential conflict-of-interest scenarios.
    Publisher: ClickZ.com     Author: Adam Posman   

  • Alternative Advertising Revisited - Dot-com companies looking to further recognition of their brand should look to the variety of non-traditional marketing opportunities available…from paper coffee cup holders to car sponsorships.
    Publisher: Digitrends.net     Author: John Chua   

  • As Goodby As It Gets - Goodby, Silverstein & Partners didn't dive into interactive advertising. Instead, it stuck with its "old-fashioned" methods-and boosted revenue 15 percent.
    Publisher: Business 2.0     Author: Beth Snyder Bulik   

  • Can your Powerpoint Presentation rival TV Advertising? - Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion while others simply bore you to death? TV commercials use these techniques to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.
    Publisher: Psychotactics     Author: Sean D'Souza   

  • Complementary, not Competitive, Media - Your magazine and the Web -- one's informational and the other is transactional. Working together, they form the gateway to previously unattainable revenues.
    Publisher: Folio     Author: Andrew Marlatt   

  • Dot-Coms Find Blimps Aren't Full of Hot Air - Despite high price tags and difficult-to-measure results, a number of Web companies find value in plastering their logos and URLs on the sides of blimps.
    Publisher: Business 2.0     Author: Margaret Littman   

  • How to Buy Online Radio Ads - Some history of radio advertising helps provide perspective on the state of online radio advertising.
    Publisher: Digitrends.net     Author: Jennifer Collins   

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