Author: David Frey
Agency Conflicts of Interest
- Positioned between the media and technology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the motives and objectives on both sides. Adam reveals potential conflict-of-interest scenarios.
Author: Adam Posman
As Goodby As It Gets
- Goodby, Silverstein & Partners didn't dive into interactive advertising. Instead, it stuck with its "old-fashioned" methods-and boosted revenue 15 percent.
Publisher: Business 2.0
Author: Beth Snyder Bulik
Can your Powerpoint Presentation rival TV Advertising?
- Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion while others simply bore you to death? TV commercials use these techniques to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.
Author: Sean D'Souza
Complementary, not Competitive, Media
- Your magazine and the Web -- one's informational and the other is transactional. Working together, they form the gateway to previously unattainable revenues.
Author: Andrew Marlatt
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