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  • The Art of Writing Successful Newsletters - Newsletters can be great direct marketing tools for promoting your product or service. By combining a little public relations, image-building and selling, they provide your audience with useful information. However, information is the key word here.
    Publisher: MarcommWise.com     Author: Debra A. Jason   

  • The Elements of E-Mail Style - Do your e-mails get results? If not, follow these rules for writing compelling communications.
    Publisher: Darwinmag.com     Author: Scott Kirsner   

  • The Poetics of Business Writing - Both business writing and poetry are forms of linguistic expression and as such have a common purpose: the communication of thoughts and ideas. It's not so surprising then that some of the rules of good poetry writing are applicable to business writing as well.
    Publisher: The Small Business Journal     Author: Lisa Cote   

  • The Proof's in the Presentation - A presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrepreneur should know to make a solid presentation -- whether to investors, a board, or the staff.
    Publisher: ClickZ.com     Author: Greg Sherwin, Emily Avila   

  • The Seven Qualities of Highly Successful Web Writing - Kathy Henning addresses the seven qualities of highly successful web writing: clarity, relevance, brevity, scanability and readability, consistency, free of errors, and good integration with the site design.
    Publisher: ClickZ.com     Author: Kathy Henning   

  • The Top Seven Rules of Power Copywriting - Home business entrepreneurs often have to rely on their own skills for almost every aspect of their business and marketing efforts, including the copywriting of their advertisements. Here are seven tips on how to write your ad copy with a punch.
    Publisher: Power HomeBiz Guides     Author: Wild Bill Montgomery   

  • Three Tips for More Powerful Presentations - Research has gleaned that facts presented while one is standing in front of a group are 35% more likely to be believed and that propositions are 64% more likely to be moved upon when given by a speaker to a group, rather than by a presenter across the table.
    Publisher: The Small Business Journal     Author: Mark Faust   

  • To Be A Good Source - The press loves smart, articulate experts -- here's how to become one.
    Publisher: CIO.com     Author: Jeffrey Seglin   

  • Using E-Mail as a Management Tool - E-mail's immediacy and informality are well-suited to some common management tasks. Read on to learn how you can make the most of e-mail as a management tool.
    Publisher: Power HomeBiz Guides     Author: Marilynne Rudick and Leslie O'Flahavanyler   

  • Virtual Press Release Faux Pas - What can you do to give your email press releases a better chance of getting read? Here, based on blunders...
    Publisher: Businessknowhow.com     Author: Janet Attard   

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