Author: William Dupuy
Got a High-Risk Moment? Use Strong Copy...
- What's a high-risk moment? The point within the customer experience when a decision is made, and that decision can make or break your offer. At times like this, strong copy is critical.
Author: Nick Usborne
Home Page Essentials: Five Questions Every Home Page Should Answer
- As the popularity of the Web increases, a growing number of Web sites are created everyday. However, home pages exhibit a disturbing trend -- the tendency to overwhelm the audience with information. To make your home page do what you intended it to do -- earn money, build community, disseminate information -- be sure it answers these five essential questions.
Publisher: Power HomeBiz Guides
Author: Marilynne Rudick and Leslie O'Flahavanyler
How to Ask Intelligent Questions With Impact
- How would you like a magic way to influence people to do whatever you want them to do? There are thousands of examples to prove that asking good questions is one of the most important success secrets. When you ask wise questions, others will applaud your and your understanding, even when they are doing most of the talking.
Author: Gary Lockwood
How to Make The Most Out Of Emailed Press Releases
- The acceptance of Email as a legitimate distribution method for corporate commuications has created new opportunities for transmitting press releases. But marketers need to know the rules for making best use of this resource, or risk wasting it altogether.
Author: Eric Ward
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