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Entrepreneur : Business Communication

  • Good Online Press Centers: key to getting a reporters' attention - An online press center or virtual newsroom -- where you inform users about new products and announce events -- allows journalists and your customers to see that you're a professional in your industry.
    Publisher: PRMadeEasy.com     Author: Barry Forward   

  • Got a High-Risk Moment? Use Strong Copy... - What's a high-risk moment? The point within the customer experience when a decision is made, and that decision can make or break your offer. At times like this, strong copy is critical.
    Publisher: ClickZ.com     Author: Nick Usborne   

  • Grab Readers' Attention - "Plumber captures 10-foot boa" Did that get your attention? If it did, then the headline worked. Headlines should grab the reader's attention while summarizing news stories.
    Publisher: PRmadeeasy.com     Author: Barbara Black   

  • Home Page Essentials: Five Questions Every Home Page Should Answer - As the popularity of the Web increases, a growing number of Web sites are created everyday. However, home pages exhibit a disturbing trend -- the tendency to overwhelm the audience with information. To make your home page do what you intended it to do -- earn money, build community, disseminate information -- be sure it answers these five essential questions.
    Publisher: Power HomeBiz Guides     Author: Marilynne Rudick and Leslie O'Flahavanyler   

  • How Britain's Tony Blair Emerged as a Master Communicator - Businesses can learn a lesson from Britain's prime minister. When you have a strong story to tell to international audiences, tell it on the web. And tell it in their language as well as yours.
    Publisher: LeFile.com     Author: William Dupuy   

  • How to Ask Intelligent Questions With Impact - How would you like a magic way to influence people to do whatever you want them to do? There are thousands of examples to prove that asking good questions is one of the most important success secrets. When you ask wise questions, others will applaud your and your understanding, even when they are doing most of the talking.
    Publisher: ManagerWise.com     Author: Gary Lockwood   

  • How to Make the Most of Your Privacy Policy - With the likelihood of online privacy regulation looming large this year, smart businesses should move now to improve generic online privacy policies. Consider these tips from privacy policy pros.
    Publisher: Business 2.0     Author: Elizabeth Hurt   

  • How to Make The Most Out Of Emailed Press Releases - The acceptance of Email as a legitimate distribution method for corporate commuications has created new opportunities for transmitting press releases. But marketers need to know the rules for making best use of this resource, or risk wasting it altogether.
    Publisher: EricWard.com     Author: Eric Ward   

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